Job Title

Head of Marketing

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WHO WE ARE

Moko Home + Living is a manufacturer and retailer of home furniture products. We pride ourselves on creativity, passion, and fun. Our customers dream of a welcoming place to sleep, relax, and host their guests, but they tell us this isn’t easy – they either have to break the bank or settle for low-quality furniture.  Join us in building the products, the brand, and the operations, to put high-quality, affordable living within everyone’s reach. Since our founding, we have reached over 250,000 Kenyan homes with our products, attracted global investment, and grown from a start-up to mid-sized company with 350+ employees.

WHAT YOU’LL DO

We are looking for a Head of Marketing to join our team. You will be responsible for optimizing marketing strategies by driving end to end campaigns with an aim of increasing market share and enhanced competitiveness while working closely with the sales team.

THE ROLE IN BRIEF

Marketing 

  • Establish effective working relationships with sales leadership to ensure that our products and services are supported through sales enablement and marketing demand generation programs
  • Participate and provide feedback in product development as you collaborate to create, launch and track performance of product in our markets
  • Develop, establish and maintain marketing strategies that shall articulate our product offering, key benefits and messages for use by sales and marketing in order to meet organizational
  • Demonstrate effective management of the marketing, advertising and promotional activities of the organization
  • Work closely with the Sales team to cultivate reference accounts for products and services; identify client success stories and work with marketing to create appropriate case studies and collateral
  • Create compelling marketing campaigns in order to drive campaign management for client acquisition programs across multiple channels
  • Create content for corporate marketing collateral, website/blog/social media, and other initiatives
  • Provide assistance on press releases, contributed articles, presentations, events, and conferences

Lead Generation & Sales Enablement

  • Create effective, compelling positioning, messaging, and sales tools that are understood and used
  • Stay abreast of market trends to drive topics for client webinar and whitepaper strategies
  • Create sales-ready tools, including market-facing presentation content to be used by Sales to highlight benefits of our products to our
  • Execute marketing campaigns and analyze performance that leverage behavioral interest profiling to drive new client acquisition & sales revenue

Project management

  • Responsible for all aspects of projects, including: meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking
  • Establish and articulate project scope, strategy and objectives to internal clients, production team and key leadership
  • Manage creative production of online and offline marketing assets, graphic design, video production and web development, from the initial concept to finished product and execution

Market Research and Competitive Intelligence

  • Understand the products and services offering and approach of key competitors; communicate products and services differentiation to sales and provides input to senior leadership
  • Conduct various interviews, including win/loss and post-engagement client interviews/surveys to identify trends and make recommendations to senior leadership
  • Conduct marketing surveys on current and new service concepts

CAREER GROWTH + COMPENSATION

Moko invests in building the capacity and skills within our team. Your manager will invest significant time in your career development. We provide constant, actionable feedback delivered through mentorship from the Senior Leadership team. Because of our rapid growth, we constantly have new roles opening up and opportunities in many functions. This results in fast career growth for those who are ready to take up the challenge.

ARE YOU OUR DREAM CANDIDATE?

  • 5+ years of professional marketing experience
  • Creative thinker, excellent listener and communicator
  • Skilled in direct response marketing with ability to craft integrated marketing strategies across all channels and touch points, including website, print communications, online communications and  direct mail
  • Excellent communication and presentation skills
  • Excellent multitasking skills
  • Highly motivated and results-oriented
  • Excellent problem-solving skills
  • Ability to work under pressure
  • Self-driven and highly proactive with excellent organizational skills
  • Excellent analytical and negotiation skills
  • Excellent skill in MS Word, Excel, and PowerPoint
  • Degree in Marketing or Business Management

 

Job Summary